|   Research Oriented

We believe that bottom-up research and global comparison are the two golden approaches to identifying the industry leaders in the Chinese market.

|   Long-term Oriented

We believe that the overall return may be jeopardized by short-term motivations.

We strive to earn clients’ longstanding trust by generating long-term sustainable returns.

|   Team Wisdom Oriented

Our two founders worked as a team for nearly 10 years and have achieved significant investment success.

Sharing common cultural and investment principles, Simpleway staff owns a complementary skill set and pursues team wisdom in the investment decision making process.

|   Trustworthy Oriented

Our founders have created absolute return of over 40 billion RMB for the public over 3 bull-bear cycles that last 15 years.

At Simpleway, we will treat your investment as our own, and strive to maximize long-term absolute returns and minimize risks.