Company Overview

Established in November 2010, Shanghai Simpleway Asset Management Co. is a research oriented, institutionally focused, partnership equity investor. “Long-term Investment, Value Investment and Trustworthy Partner " is our business philosophy.

Simpleway’s two founders, Mr. Gui Jiang and Mr. Wang Jing, are renowned deep-value investment professionals in Chinese equity market. They have worked together for nearly 10 years in two leading companies, Jun’an Securities Co. and Bosera Asset Management Co..

Mr. Gui Jiang was the Chief Investment Officer of Value Equities and the Director of Institutional Investment Department at Bosera. He launched one of the most reputed institutional businesses in China’s asset management industry. During Jiang’s 15-year Investment career, he and his team earned about 10 billion and 44 billion CNY absolute returns respectively.

The team successfully discovered the value of many leaning companies, such as Gree Electric Appliances, Tsingtao Brewery, Kweichow Moutai, Weichai Power and Yutong Bus, before they were appreciated by other equity investors.

The clients we served included National Social Security Fund, China Mobile and the leading pension institutions such as the Pension of China National Petroleum Co. (CNPC) and Bank of China. We were proud that successfully preserved our clients’ assets even after the burst of the equity market bubble in 2007-2008.